Third Issue Fourth Issue

May-June 1955

48

1824

July-Aug. 1955

44

4462

Fifth Issue

Sixth Issue

Seventh Issue

Sep.-Oct. 1955

48

4634

Nov.-Dec. 1955

44

4062

Dec. (Bonus)

24

TOTAL COPIES,

979 20, 636

Vol. II

Vol. II No. 1

-

-

-

No. 1A

January 1956

20

February 1956

48

365 3648

Vol. II

-

No. 2A

March 1956

16

656

Vol. II No. 2

April 1956

52

3017

1

No. 3A

May 1956

34

No. 3

June 1956

44

(First half of 1956)

TOTAL COPIES

750 3035 11,471

FINANCIAL STATEMENT

Vol. II

Vol. II

The following figures show the income and expenditures of the Review from its beginning up to May 1, 1956:

1954 $233.50

INCOME:

1955

2629.21

1956

-

1224.29

TOTAL $ 4087.00 (to May 1, 1956)

EXPENDITURES:

1954 Pan-Graphic $ 175.00

Other $ 83.46 $258.4(

2287.00

330.67

1160.00

0.00

TOTAL EXPENDITURES

2617.67 1160.00 $4036.13

1955

1956 (1st Quarter)

UNPAID BALANCE (Billed by Pan-Graphic Press)

$ 777.40

Past reports of the financial difficulty of operating the Re view remain unchanged; The going is still rough. Paid subscrib ers now total as follows:

1956 (To Date)

1955 (As of May 15)

This is an increase of 42.7% over 1955.

448 314

Newsstand sales now average some 1700 copies per issue, but through additionl outlets this figure is expected to be increased in the second quarter of 1956. The Review, Pan-Graphic Press and the San Francisco Area Council all share office and

24

mattachine REVIEW

production facilities at 693 Mission street, San Francisco, and this space has been doubled since March 1 to meet requirements for more room.

Some substantial donations from appreciative readers have been received in amounts ranging up to $200, although only one such contribution of that total has been received. Sale of a drawing used in a previous issue of the Review netted $95 for the magazine.

i

At the present time, all bills are paid (by Pan-Garphic) for the Review up to the present time. The magazine owes the printing firm as shown above.

In New York and Los Angeles, increased interest in supporting the Review through newsletters and editorial projects has been noted. New York chapter has indicated that it will endeavor to help raise some funds for the magazine on a regular basis. San Francisco Area Council has in the past contributed substantial amounts from its treasury to the magazine in times when money' was badly needed.

Los Angeles and Long Beach areas in the fall of 1955 sent more than 2000 letters for the Review which resulted in a profitable return of paid subscriptions, orders for bound volumes and other publications. To date, 25 bound volumes of the 1955 issues have been sold.

Response to evening and weekend work parties at the Review has been good. The help donated has been instrumental in getting the Review out on time.

The future of the magazine looks brighter than ever. Better editorial material is in the offing. In October the issue will be primarily devoted to translations from foreign magazines provided by the publications group in New York. This group will also handle book reviews in future

issues.

Other publications deserve mention. They include the new 2-color folder, "In Case You Didn't Know," edited in Los Angeles with design and production completed at San Francisco. A copy of the folder is inserted in the center of this issue, with prices listed for quantity purchases on the back cover.

Within the past year San Francisco and Los Angeles newsletters have carried printed supplements to promote the

25